Privacy Statement

Your privacy matters. This page outlines how we collect, use, and protect your data to ensure transparency and security.

Effective Date: March 2024

When you ("customer," or "you") visit and interact with our website, contact and communicate with us or use any of our products and services, TruU may collect, use, and process information related to you ("Personal Data"). "TruU", "We", "Us", "Our" or the "Company" refer to TruU, Inc. TruU offers a solution that may be comprised of: a cloud service, customer managed software, and software on customer devices. These components, along with the website, are referred to as "Services" in this policy. Authorized end users of TruU products and services may have additional or different policies, rights and obligations specifically applicable to those authorized end users and will receive those policies, rights and obligations set forth in separate policies available upon and during enrollment as an authorized end user.

This Privacy Statement Applies to the Following Activities:

  • Visiting our website;

  • Visiting our offices;

  • Communicating with us, including emails, text, information forms, phone calls, or in writing;

  • Applying for a position whether full time, part time, or as a contractor;

  • Registering for our events; or,

  • Using our Services.

Website

Our website (https://truu.ai) and other websites under the truu.ai domain, include links to other websites, applications, and services maintained by third parties. The information protection and privacy practices of these external websites, applications, and services are governed by the privacy statements of the respective third-party. We encourage you to review these privacy statements to better understand the privacy practices of each third party.

Personal Data Collected

The Personal Data we directly collect, process, and/or store from you may include the categories listed below. By visiting our website, or inquiring about or using our Services, TruU or its partners, subcontractors, and service providers may collect Personal Data from you and your registered device(s) and you hereby consent to allow collection and use of this information in accordance with this policy.

  • Information Request: If you request information about our Services, or use the "Contact Us" feature on our website, we generally require contact information such as your name, email address, company name, title, and telephone number.

  • Website Interaction: If you use and interact with our website, we may collect your usage information through cookies, web beacons, and similar tracking technologies that may qualify as Personal Data.

  • Office Visit: If you visit our offices, you may be required to sign-in with your name, email address, telephone number, company, title, purpose of visit, and date/time of arrival.

  • Customer Personal Identification Information (PII): Customer first/last name, GUID, email address (if available), UPN, mobile device info (HW version, OS version, etc.), and public key trust associations during an interaction with the TruU cloud when a user is registered to use TruU authentication service.

  • Device Information: Such information, collected with customer consent, includes the hardware MAC address, and network information, which are used to assess presence, risk, and identity.

Cookies, Log Files & Web-Beacons

We use common information-gathering tools, such as cookies, log files, and web-beacons that may collect Personal Data about you, to make interactions with our website more meaningful.

Cookies

We use cookies and similar web tracking technologies such as tags and scripts to collect your usage information and interactions with us on our website. When you visit our website, our servers send a cookie to your computer.

Log Files

As with most websites, we automatically gather certain information in log files as you navigate our website. This information may include your Internet Protocol (IP) address, your Internet Service Provider (ISP), your device identification numbers, your location, your browser, your mobile carrier, your searches on our website, your pages and files viewed, your operating system, and date/time stamps of your usage.

Web-Beacons

We may also use web-beacon technologies such as clear gifs that help us better manage content on our website and emails.

Data Collected Through TruU Services

Authorized end users of TruU products and services may have additional or different policies, rights, and obligations specifically applicable to those authorized end users and will receive those policies, rights, and obligations set forth in separate policies available upon and during enrollment as an authorized end user.

Employment Application:

TruU can get your information if you apply for a job at TruU.

Data NOT Collected by TruU:

TruU has no need for data about very personal traits and does not collect data about:

  • Children

  • Mentally Ill People

  • Asylum seekers

  • The Elderly

  • Patients

  • Race or ethnic origin

  • Religious or philosophical beliefs

  • Political opinions

  • Trade union memberships

  • Genetic data

  • Health data

  • Health data, data related to sexual preferences, sex life, or sexual orientation

Employment Information Exception:

TruU may collect some information about a subject when requesting employment.

How We Use Your Data

We collect, process, and store your Personal Data for the purposes and on the legal bases identified below:

  • Improving Website: We collect and process Personal Data to analyze trends and track your usage of our website for our legitimate interest in further improving and developing our website and to provide you with more relevant and meaningful content.

  • General Inquiries: We collect and process Personal Data to respond to inquiries and information requests, and to send materials such as whitepapers, datasheets, and pricing through email, postal mail, or telephone.

  • Marketing Communications: We collect and process your Personal Data to send advertisements, newsletters, product updates, events, and promotions necessary for our legitimate interest in providing Services on a commercial basis.

  • Sharing of Personal Information: We do not sell or rent your personal information to third parties. However, we may share your information with our trusted partners and service providers who assist us in delivering our services.

  • Employment Opportunities: We collect and process your Personal Data for current and future potential employment.

  • Delivering Core Services: We collect and process Personal Data such as first / last name, User ID, GUID, email address (if available), UPN, mobile device info (HW version, OS version).

  • Customer Support: We collect and process Personal Data to respond to your request for assistance, to resolve technical issues you encounter, to analyze crash information, and to repair and improve our Service.

  • Office Visitors: We collect and process Personal Data of all personnel who visit our offices, for security purposes.

  • Legal: We collect and process your Personal Data to cooperate and comply with public and government authorities, courts, and lawful requests in accordance with our legal obligations under applicable laws that require processing or disclosure of Personal Data to protect our rights.

Marketing Opt-Out

You may opt-out of receiving promotional communication and personalized advertisements by managing cookies in your browser and referring to the "Contact Us" section below.

SMS / Text Messaging

As part of delivering our Services, TruU may send SMS text messages, including one-time passcodes and identity verification links. Message frequency varies, and message and data rates may apply. You may opt out of these messages at any time.

End-User Notice

TruU Services are not intended for personal use. The administrator of a customer's business is responsible for all user accounts and/or Services purchased from TruU. TruU is not responsible for the information protection and privacy practices defined and implemented by the customer.

Administrators are able to:

  • Access information in and about your account;

  • Access or retain information stored as part of your account;

  • Restrict, suspect, or terminate your access to the Services;

  • Enable policies that require certain PII to use the Services;

  • Install or uninstall third-party apps or other integrations;

  • Change your information, including profile information;

  • Restrict your ability to edit, modify, or delete information.

Children

TruU Services are not directed at children under the age of 18. We do not knowingly collect personal information from children under the age of 18.

Personal Data Retention Period

All data retention is managed as per data retention policy. We retain Personal Data for as long as permitted to use the Services and in accordance with customer standards.

Your Rights

You have certain rights when it comes to your Personal Data, subject to any additional data protection laws available in your jurisdiction. These rights include the rights to:

  • be informed about how we use your personal information.
  • access your personal information and to receive a copy of it.
  • have your personal information corrected or updated.
  • have your personal information deleted or removed.
  • restrict our use of your personal information.
  • object to our use of your personal information.
  • withdraw your consent at any time.

Personal Data Protection

TruU takes every precaution to protect against unlawful or accidental loss, theft, alteration, disclosure, or unauthorized access to any Personal Data.

If you have any questions or concerns about our privacy practices or would prefer we delete all personal information or data we have about you, please contact us at legalandcompliance@truu.ai or by mail at TruU, Inc., attn: Legal and Compliance 2350 Mission College Blvd. Suite 780 Santa Clara, CA 95054.